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Draught Works logo Up With Premium Lager by Draught Works Brewery in Missoula, MT supports student athletes in the Good Ol' Grizzlies NIL Collective.

Draught Works Brewery Partners with the Good Ol’ Grizzlies NIL Collective, representing the University of Montana, for Co-Branded Beer

Draught Works Brewery, a proud Missoula brewery, is excited to announce a game-changing collaboration with the Good Ol’ Grizzlies NIL Collective representing the University of Montana. Draught Works is producing a one-of-a-kind collaboration beer that celebrates the heart and soul of Griz Nation, “Up With” Premium Lager.

The beer, “Up With”, is a smooth, easy-drinking lager that captures the spirit of Missoula and the pride of Grizzly Athletics. Brewed to be crisp, refreshing, and perfect for any occasion, “Up With” is the ideal companion for tailgates, Griz game days, or a relaxing evening with friends in the Big Sky.

“As a long-time supporter of Grizzly Athletics, we are thrilled to take our commitment to the next level by partnering with the Good Ol’ Grizzlies NIL Collective,” said Jeff Grant, Co-founder of Draught Works Brewery, and UM Alum. “This collaboration brings together our passion for brewing great beer and our dedication to supporting Montana’s student-athletes, helping them build their brands and make a lasting impact both on and off the field.”

A portion of all sales from “Up With” will support NIL efforts for the University of Montana’s student-athletes, providing them with additional resources they need to succeed in the new era of college sports. Whether you’re cheering on the Grizzlies at Washington-Grizzly Stadium or enjoying a cold one with friends, “Up With” is the perfect way to show your support for the student-athletes and the Montana community.

“We are excited to work with Draught Works, a brewery that embodies the spirit of Montana and shares our vision for supporting student-athletes in the modern landscape of college sports,” said Marcus Welnel, General Manager of the Good Ol’ Grizzlies Collective. “This collaboration allows Griz fans to support their favorite team in a whole new way while enjoying a great local beer that’s made right here in the heart of Griz country.”

As the University of Montana continues to build on its athletic success, the partnership with Draught Works marks a new chapter in both the growth of Grizzly Athletics and the future of NIL opportunities. “Up With” will be available throughout Montana wherever Draught Works is sold.

Everyone is invited to please join us at Draught Works for the official Up With Release Party & Fundraiser for the Good Ol’ Grizzlies, where a portion of all pint sales will be donated to the Good Ol’ Grizzlies Collective on Friday, February 7th from 5-7pm to kick off this exciting collaboration.